Influnity

Project Overview & Architecture

Influnity is a platform that automates fan engagement and enhances brand collaborations for YouTube creators. It offers tools for rewards and challenges to boost subscriber interaction and provides analytics for better sponsorship opportunities. I developed the front end with Next.js and TypeScript for a responsive user interface, built scalable backend services using Nest.js and Drizzle ORM, designed the database schema and managed PostgreSQL databases, and integrated analytics features to support data-driven decisions for creators. The platform includes campaign management tools, influencer dashboards, shop management for digital rewards, and comprehensive analytics to track engagement and ROI.